The Maison celebrated the April reopening of its iconic Melbourne boutique on Collins Street with a series of events dedicated to the city's cultural wealth. Nestled in a historic building in the heart of the prestigious "Paris-End" district, the new boutique provides a precious showcase for the world of Cartier and the Maison's jewelry and watch creations. It pays tribute to a wide range of skills by linking the timeless elegance of Art Deco architecture with botanical references to Victorian gardens.

This fall, Cartier was in the spotlight in Rome with the reopening of the Via Condotti boutique in September and the presentation of High Jewelry creations at a series of events at the Palazzo Italia. The Cartier & Myths at the Capitoline Museums exhibition was also unveiled to the general public. Housed in the Palazzo Nuovo on Piazza del Campidoglio, it featured a selection of creations from the Cartier Collection, set against the museum’s own collections and institutional loans, in a majestic setting of 18th-century marble and frescoes. The event opened with an exceptional evening, attended by ambassadors and Friends of the Maison.

Appearing on UNESCO’s list of Intangible Cultural Heritage elements in France, glyptics refers to the art of engraving semi-precious stones in relief or intaglio. In 2010, to preserve this savoir-faire threatened with extinction, Cartier integrated the glyptics workshop of Master of Art Philippe Nicolas into its High Jewelry workshops. The glyptics master thus began working to pass on his savoir-faire to future glypticians. He trained five students before retiring in 2022 and entrusted responsibility for the Atelier to one of them, Émilie Marques. Now under her responsibility, the Cartier glyptics workshop brings this heritage to life while exploring new creative territories using a range of hard stones as well as novel materials such as petrified wood and silicified pine cones.

Located for the past fifty years in a prestigious Dutch building on Dam Square, Cartier’s boutique celebrated this anniversary during the month of October with a series of festive and immersive events under the sign of the Panther. It marked an opportunity to discover the Maison’s new campaign dedicated to Cartier’s emblematic animal.

In July, Cartier opened its second
boutique in the Mexican city of Cancún, in the La Isla shopping mall. At the inauguration ceremony, Cartier’s iconic grooms welcomed Friends of the Maison and guests to the new space, in perfect harmony with its Caribbean setting.

A key event on the British equestrian calendar, the Cartier Queen’s Cup final was once again held on June 15 on the lawns of the Guards Polo Club in the heart of the royal estate of Windsor - and in the presence of King Charles III, a great polo player himself. For 41 years, the British royal family has been loyal to this emblematic partnership between Cartier and the Guards Polo Club, host to one of the world’s most prestigious tournaments. In the presence of Friends of the Maison, the trophy was presented to the winning team by Laurent Feniou, Managing Director of Cartier UK, thus perpetuating a tradition dear to the Maison and the world of polo.

The Santos-Dumont collection has been enriched by new models dedicated to aviation, including a limited edition unveiled exclusively on June 11 at 13 Rue de la Paix, Paris. In an intimate setting combining savoir-faire and art de vivre, customers were able to discover and try on this platinum watch representing ultimate refinement. With an aventurine glass dial for a brilliant, “starry” effect, the watch features an engraving on its back of an airship and the words “La Baladeuse, Champs Élysées 1903” evoking the landing of Alberto Santos-Dumont’s airship in front of his home on the Champs Élysées in 1903.

The Maison inaugurated its ephemeral boutique at the Mandarin Oriental on Turkey’s famous southwest coast. In this luminous setting with green, blue and yellow accents, visitors were able to discover exclusive collections inspired by the Aegean summer, enjoy a traditional Turkish coffee on the private terrace, and admire the hand-painted mural by artist François Mascarello. An immersive experience combining refinement and seaside spirit.

On January 14, 2025, the awards ceremony for the 27th edition of the Cartier Prize for Watchmaking Talents of Tomorrow took place. Divided between apprentices and technicians, the six winners, who were invited to reinterpret a clock movement based on the theme of “Magic of the Senses,” were rewarded by the Jury. The First Prizes for each category were awarded to Marta Maziers from the IATA in Namur (Belgium) and Hugo Mandrillon from the Lycée Edgar-Faure in Morteau (France). Each of the six winners received a Cartier watch and the opportunity to take an immersion course at the Maison.