0

Chapter six - article six

Cartier Words

The Maison’s words also have their share of magic. Born of a singular alchemy, at the intersection of their etymology and a constellation of Cartier symbols, they emanate mystery and enchantment.

Illustration of a turtle

Tortue
[TORTU]

Noun. A word that translates to “turtle”. A four-legged vertebrate whose main characteristic is its shell made up of a plastron and a concave upper part. These creatures are characterized by their slowness and the ability to draw back into their shell at the slightest sign of danger.

At Cartier, the turtle fears nothing. It has been displayed on the wrist as one of the most prestigious watches in the Maison’s repertoire since 1912, when Louis Cartier captured the beauty of this unique form and transposed it into a watch. Today, the Tortue becomes part of the Cartier Privé collection, staying true to its original design and subtly reimagined, equipped, perhaps to better defend itself, with a single-button chronograph.

Illustration of a butterfly

Polymorph
[POLIMORF]

Adjective. That which can take many different shapes and sizes.

At Cartier, the word is transformed: freed from its final “e” in French, it becomes a proper noun. Polymorph is a collection of watches and jewelry that change shape at will, taking on many different forms. Joy plays a part in this creative exercise that delights in surprising and blurring the lines, giving life to unexpected and refined creations. It expresses style, brimming with wit and playfulness.

Illustration of a mountain reflected on the water

Reflection
[REFLEXION]

Noun. The production of an image by or as if by a mirror.

At Cartier, Reflection de Cartier is a watch collection that invites you to step through the looking glass, where time defies perception. This watch, with its openwork design and polished gold, distorts the course of time thanks to a tiny mirror found opposite the dial. Dive in, let yourself be overcome with poetic wonder, ready for any metamorphosis.

Illustration of stones

Pebble
[PEBEUL]

Noun A small stone.

At Cartier, a watch with an extraordinary design created in London in 1972, reinterpreted to mark its 50th anniversary. With its pebble-like case, it brings together the roundness and the squareness of the dial. Cartier squares the edges of a circle to create a watch.

Illustration of an agrafe

Agrafe
[AGRAF]

Noun. A clasp, often made of metal, used to join different components together.

At Cartier, the Agrafe collection verges on the Haute Couture. At Cartier, one is adorned with gold, a ribbon of pearls, radiant links fastened with sparkling clasps or corset clasps interpreted as jewelry. A sophistication that reasserts a creative approach dear to the Maison: making the ordinary precious.

Next article

Do you have the
Cartier Eye?