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Chapter one - article two

LOVE that sets
you free

Like Jeanne Toussaint and the Panther, both determined and independent, love at Cartier is also an act of freedom, an incentive to take on the challenge of mutual love. This intense yet tender love bestows you wings, pushes your limits, endures, and transforms those who experience it. The LOVE collection’s bold vision symbolizes power and strength.

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A certain vision
of love

Like Jeanne Toussaint and the Panther, both determined and independent, love at Cartier is also an act of freedom, an incentive to take on the challenge of mutual love. This intense yet tender love bestows you wings, pushes your limits, endures, and transforms those who experience it. The LOVE collection’s bold vision symbolizes power and strength.

LOVE Unlimited Bracelet and Ring, Bracelet Classic

Photo of the LOVE Unlimited Bracelet and Ring, Bracelet Classic

With Love, Cartier rewrites the rules of romantic jewelry. Take a visual journey through the story of this cult icon.

This is the story of a jewelry icon, an oval bracelet for him, for her, for everyone, sealed with a turn of a screw. This bracelet was born in New York in 1969 at the height of the cultural and artistic revolution. A veritable jewelry statement conceived by designer Aldo Cipullo and identifiable by its visible screws.

This is the story of a jewelry icon, an oval bracelet for him, for her, for everyone, sealed with a turn of a screw. This bracelet was born in New York in 1969 at the height of the cultural and artistic revolution. A veritable jewelry statement conceived by designer Aldo Cipullo and identifiable by its visible screws.

Its pure, unisex design incites all forms of revolution: it can come with diamonds, in ring versions, in small and medium sizes; it can be punctuated with gemstones, in white gold, and worn alone or with others, right up to the latest piece. This new flexible creation cultivates the same ideal of love as the iconic LOVE bracelet. A bracelet that wraps around your wrist like a passionate yet gentle embrace.

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Birth of a statement bracelet in New York

Cartier New York advertisement for the LOVE bracelet

‘LOVE’ pin Cartier New York

Aldo Cipullo’s hands attaching a LOVE bracelet, photographed by Gary Bernstein

Cartier multi-product advertisement featuring a LOVE bracelet

LOVE bracelet photographed by Mario Testino published in Vogue Paris

Advertisement for a Cartier LOVE ring

LOVE cuff bracelet Cartier

Monica Bellucci wears the LOVE bracelet in a stack

A fluid and flexible new version of the bracelet enriches the LOVE collection

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LOVE Unlimited Bracelet and ring, Yellow gold

LOVE Unlimited bracelet, Rose gold

Powerful design

A true feat of innovation, this flexible version took the Maison’s creative studios over a year to develop. How do you improve upon LOVE’s codes, the visible screws that mark a style? By imagining a bracelet with a thousand gadrooned links and polished satin-finished screws that enhance the brilliance of the gold.

A new sensation

How do you get away from the rigid oval shape of the original bracelet? By developing an articulated link that lies gently on the skin. The result: a radiant jewelry piece that is flexible and easy to put on and take off thanks to the Cartier-designed invisible clasp system.

Photo of the LOVE bracelet in different colors

LOVE Unlimited Bracelets, white and yellow gold

LOVE Unlimited Bracelet, flexible. Yellow gold
LOVE Unlimited Bracelet, flexible. White gold
LOVE Unlimited Bracelet, flexible. Rose gold
LOVE Unlimited Ring, Yellow gold
LOVE Unlimited Ring, White gold
LOVE Unlimited Ring, Rose gold

A symbolic gesture

Like a bond of love, this new jewelry piece introduces a new way of embracing the LOVE gesture: flexible, personal, and sensorial. A bracelet in white or yellow gold that can be exchanged, worn alone or with others, and to which you can attach further bracelets indefinitely thanks to a concealed clip.

Photo of the LOVE bracelet, Yellow gold

Next article

Juste un clou,
Just an attitude